White Day

ホワイトデー [howaitodee] – White Day

March 14th every year is White Day, the day when men who received 義理チョコ are supposed to return the favor by sending women white chocolates, marshmallows, even lingerie or jewelry.  The gift is generally supposed to be of greater value, as reflected in the phrase 三倍返し [さんばいがえし], or “thrice the return.”